Custom Beauty Tools in the Era of EU Chemicals Reform

On July 8, 2025, the European Commission introduced its European Chemicals Industry Action Plan — a major reform designed to enhance innovation, reduce regulatory burdens, and uphold strong consumer safety standards. For the European beauty industry, which heavily relies on chemical formulations and specialized packaging, this marks a critical turning point.

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What does this mean for beauty brands?

This Action Plan includes streamlined cosmetic regulations, clarified safety rules for complex natural substances, and more digital flexibility for labelling. It empowers beauty businesses to innovate faster, safer, and smarter — especially when working with trusted manufacturers who understand both compliance and customization.

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Why Now is the Time to Customize

At Liya Beauty, we see this shift not as a challenge, but as an opportunity to empower our clients — indie beauty startups, retail chains, and global brands alike — to launch compliant, trend-forward beauty tools with confidence.

Regulation-Ready Products:

Our production processes are built around REACH, CPR, and EU labelling compliance, ensuring your tools meet evolving European standards.

Custom Formulations & Packaging:

From sustainable makeup sponges to eco-handled brushes and custom cosmetic bags, we offer full-service OEM/ODM tailored to your brand and region.

Smaller MOQs for Emerging Brands:

We understand the needs of small-batch clients navigating market entry. Our flexible MOQs allow you to test and scale with lower risk.

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Your Innovation Partner in EU-Compliant Beauty Tools

With the EU’s reform likely to be finalized by 2026, beauty brands have a window of opportunity right now to review their suppliers, future-proof their supply chains, and seek partners who understand compliance, innovation, and sustainability.

💡 Liya Beauty has helped clients across Europe, the US, the Middle East, and Asia develop bestselling beauty accessories that meet both design and regulatory needs.

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Ready to Start?

Whether you’re refreshing an existing line or launching a new concept, let’s build your next beauty success — with tools that are regulation-ready, trend-aligned, and uniquely yours.

👉 Explore our portfolio at www.liya-beauty.com

📧 Contact us to start your next project: market@liya-beauty.com